How do you extend your presence at a major conference?
What problem are we solving?
What problem are we solving?
Ericsson — a global company delivering ICT solutions — wanted to optimize their conference participation and staff resources during Mobile World Congress Americas 2017. We mapped out a strategy to maximize their digital reach and brand awareness.
trategy to generate awareness amongst conferences attendees and social media followers.
Experience Ericsson's conference participation, staff resources and on-site assets
Even though conferences and exhibition booths continue to be the most effective way for a company to showcase new products, connect with partners, and engage customers, the relentless demands associated with on-site logistics may not leave much time to plan and produce a potent digital strategy to be executed in real-time.
At Mobile World Congress Americas 2017, we worked with Ericsson — a global company delivering ICT solutions — to take advantage of their conference participation by being at the forefront of the digital transformation.
expanding their digital reach through shareable content and social media influencers.
creating a social media strategy to capture content in real-time and posting at a higher frequency.
When we were creating a strategy for Ericsson, we looked into the types of content they were already producing,
conversations digital transformation
When we were designing a new website for August Jackson, we looked deeply into the kind of brand experiences they designed for their clients. We knew we needed a site that felt like an event. With a creative and innovative use of cinemagraphs, we evoked a bold, eye-catching, but subtle reflection of the August Jackson experience.
the DevMode team proposes the activation of on-site social media influencers to extend, amplify, and organically support the marketing and promotional efforts of Ericsson corporate.
This is how DevMode can help. Ericsson — a global company delivering ICT solutions — wanted to make the most out of their time and resources during Mobile World Congress Americas 2017. They sought new
opportunities to optimize their participation and on-site resources during .
create an generate a conversation around the digital transformation
Working closely with the Ericsson team, we created a strategy to support
(research, connections, managing the process)
We conducted the necessary research and outreach to industry influencers that would support and maximize Ericsson's activities and resources during Mobile World Congress Americas.
(planning docs, project management, guidelines)
We developed a strategic plan of activities to best utilize the influencers. we created a timeline of activities,
(agile process, adjust when necessary)
(knowing which metrics to track and why )
(the outcome. metrics demonstrating improvement)
Quote: our process, adaptability, creative