Developer Marketing

How do you extend your presence at a major conference? 

What problem are we solving?

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(what's the solution to the problem?)

By utilizing a combination of on-site and remote social media influencers to create and share digital content before, during and after the conference. 


Ericsson — a global company delivering ICT solutions — wanted to optimize their participation and on-site resources during Mobile World Congress Americas 2017 and create an generate a conversation around the digital transformation


  • Create sharable, audience-specific content
  • Extend and expand specific event messaging
  • Reach and influence tier one audience / targets
  • Brand introduction and exposure to new audiences


Working closely with the Ericsson team, we created a strategy to support

1. Research

Source the Right Influencers

(research, connections, managing the process)

We conducted the necessary research and outreach to industry influencers that would support and maximize Ericsson's activities and resources during Mobile World Congress Americas. 

2. Plan

Create an Action Plan 

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(planning docs, project management, guidelines)

We developed a strategic plan of activities to best utilize the influencers. we created a timeline of activities,  

3. Monitor

Monitor in Real-time


(agile process, adjust when necessary)

4. Track

Track Performance 

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(knowing which metrics to track and why )

Lessons learned 

The DevMode team enabled me to have the extra time to get my pilot’s license!
— Behdad

The Results

(the outcome. metrics demonstrating improvement)

Quote: our process, adaptability, creative


Tweet Impressions

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Video Views


Tweet Exposure