MOBILE WORLD CONGRESS PARTIES

VIDEO: Check out highlights from 2016 Mobile Apps Party

MOBILE APPS PARTY

The Mobile Apps Party at Mobile World Congress is an all-out celebration of all things apps, welcoming mobile industry leaders for live entertainment, eclectic food, delicious drinks, and most importantly, networking.

We hosted the Mobile Apps Party two years a row (2015 and 2016), at the W Hotel, Barcelona selling out of tickets both years.


"The Mobile Apps Party was a signature event at Mobile World Congress [2015]."

- Venture Beat
 

KEY METRICS

2,200+ Attendees

9,500+ Page Views

2 Annual Parties


HIGHLIGHTS

  • In 2015 and 2016 the Mobile Apps Party was one of the largest, most talked about parties at Mobile World Congress.
  • We sold out of tickets both years with over 3,400 combined registrants, welcoming over 2,200 attendees total.
  • The party is marketed globally with over 5,000 page views in 2016 alone, and nearly 10,000 page views total.
  • Party registrants are very engaged with an average 40% email open rate with post-event communications as high as 58% open rate.

SPONSORS


VIDEO: Check out highlights from the 2016 party

MOBILE MARKETING PARTY

The Mobile Marketing Party has been hosted three years in a row, welcoming over a thousand influential mobile marketers for a night of entertainment, tapas, an open-bar, and networking. 

This party offers a casual yet classy environment for the industry's finest to mix, mingle, and generate business.

"Sponsoring the party was a great investment for us. We got global exposure, connected with new potential clients, and had a blast. Not to mention the team is an absolute joy to work with."

- Emily Carrion, Apptentive

KEY METRICS

1,350+ Attendees

7,500+ Page Views

3 Annual Parties


HIGHLIGHTS

  • From 2014 to 2016, we have convened over a thousand attendees at our Mobile Marketing Party's.
  • We have sold out of tickets every year with over 3,000 combined registrants and 450+ attendees at each party.
  • The reach of the party is expansive with global marketing campaigns resulting in over 2,500 page views year over year.
  • Party registrants are very engaged with an average 40% email open rate with post-event communications as high as 58% open rate.

SPONSORS


CHALLENGE 

Mobile World Congress is the largest mobile conference, welcoming 100,000 attendees and over 2200 exhibitors every year to Barcelona, Spain. In a sea of all-things mobile, it can be hard for companies to get noticed at the conference. 

We recognize this challenge and created memorable networking parties to help sponsoring companies standout, and most importantly, impress potential clients and build new business.

SOLUTION

Our Mobile World Congress parties provide the opportunity for companies to make their mark as a major mobile player before, during, and after MWC.

Through global marketing campaigns, sponsor companies receive immeasurable exposure through sponsor branded social media, partner, and email marketing, which result in thousands of page views.

At the parties, companies receive every opportunity for branding, from logo projected on walls with brand colors, to logos printed on throw pillows on lounge furniture, to logo integration in live entertainment, to logo placement on napkins, cups and t-shirts worn by staff. You name it, we brand it.

Post event marketing campaigns make sure all event registrants have access to additional information and resources from party sponsors. We publish comprehensive wrap-up blog posts, including event videos and photos from on-site professional photographers. Post event email campaigns have proven very effective with email open rates as high as 55% with 25% click throughs.

AUDIENCE

Our MWC events attract a global audience, welcoming attendees from every region and market. 

Our MWC events attract a global audience, welcoming attendees from every region and market. 

More than 75% of event attendees are corporate leaders and decision makers. 

More than 75% of event attendees are corporate leaders and decision makers.